Music is, and will always be, a universal catalyst for self-expression. The youth have gone beyond defining themselves through the music they listen to or create, and have chosen it as the turning point in their entrepreneurial journey. For Music Modsters armed with their enterprising ideas, the destination doesn’t matter so much – rather, it’s all about getting there.

Today’s Music Modsters are among the 14 kinds of youth entrepreneurs featured in Culture Vulture, our new quarterly trends series that offers a global snapshot of current and emerging cultural trends, bringing fresh insights from around the world to inspire and ignite new strategies for brands.

Interested to know more? Visit the Culture Vulture page at culturevulture.mindshareworld.com or email culturevulture@mindshareworld.com.

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