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Jeff Hull is the director of Games of Nonchalance, a hybrid arts studio with an expertise in Situational Design.

Jeff's company created The Jejune Institute, an immersive game set in San Francisco in which the players discover new sides of the city, while being absorbed in an epic fantasy full of imaginary institutions and characters. Submarine Channel met with Jeff at Picnic, an annual event dedicated to innovative ideas for business, people and society in Amsterdam.

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