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‘Design the future of your brand with Youtube’ is the 2011/ 2012 advertising campaign for Youtube Italy.
Youtube Europe asked to create pieces that represent Youtube Europe's 100 biggest companies, and I've participated in the show in Milan, Italy, as a motion graphic designer. Each brand's creative director chose one word to describe what they believed to be the future of their company.
And I created pieces for IKEA, FASTWEB and ASPIRINA.
For IKEA, the keyword was "Easy living"
For FASTWEB, the keyword was "Innovation and simplicity"
For ASPIRINA, the keyword was "Simplifying"
backstage videos :
youtube.com/thefutureofyourbrand
Thank you for watching ;)