A credits video commissioned by the in-house creative solutions team at The Telegraph to showcase their recent award-winning campaign to launch Sainsbury's new Taste The Difference range.

This is taken from a series of six videos, all showcasing different integrated advertising campaigns from 2011.

The videos in this series utilise a mix of original footage, animation, and multi-media excerpts from the campaign itself in a creative and versatile technique to fully communicate the breadth and depth of the campaign.

mattsimmondswork.com

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