From the 2011 MIMA Summit, October 11-12 in Minneapolis. Presented by the Minnesota Interactive Marketing Association (mima.org).
As Forrester’s work has demonstrated, to properly value the impact of social media programs, interactive marketers must align their objectives, metrics, targets, and programs across four perspectives
To provide pragmatic perspectives, this panel, (moderated by David Reynolds-Gooch of 3M), includes social media and digital analytics experts from diverse industries.
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