00:00
45
Project: Kwality Ice-Cream / Caveman - Alien
Client: Yum Yum London
Music and Sound Design: Box of Toys Audio
BACKGROUND /
One in a series of four animated commercials for the new 'Kwality' ice-cream. Each commercial depicts two opposing characters who put aside their differences for their love for ice-cream. Fair play!
APPROACH /
A fun, quirky track runs throughout to reflect the comical theme and provides continuity over the product shot. Sound design focuses on the character reactions to assist in the flow of the story, and attempts to illustrate the differing personality traits through their voice.