Part of my research in interaction design and infovis

Nowadays shoppers require an increasing amount of information about food.
The top 3 pieces of information required by shoppers are:
1. Price
2. Use by date
3. Promotion

There is also an increasing interest for
Nutrition facts
Food provenance
Enviromental issues
Food ethics

At the same time consumers aim to reduce packaging waste
because of enviromental reasons and taxation

More information in less space leads to a packaging paradox and information overload

Using a camera-phone connected to the Internet
it is possible to recognize products and display customized information about them

The system can be used to easily spot fairtrade products or compare the carbon footprint of different bottles of wine.