What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs.

The Netflix API launched as a public API three years ago. Since then, the company internalized its use to support hundreds of streaming devices and more than 1B requests a day. With the international expansion, the API is even more critical to success of the business.

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