The story of Kickstarter as a disruptive business model. It disrupts the idea of raising capital from 3rd party. With kickstarter, if you have a project, you can get direct access to your customers without having to answer to manufacturers or venture capitalists.

The project is an experiment in gradID to create a new form of business case studies that is a lot more visual than typical case studies from the HBR.

See more work at workisplayislife.com

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