Lord of the Ratios: ROE and Business Model Exercises to Make Better Business Decisions

Leveraging his experience as the Vice President - Marketing (or Lord of the Ratios) at 1st Advantage Credit Union, Jim discussed how credit unions might approach decision-making differently (and more effectively) with the nine basic building blocks of business model development. A better business model, he argued, leads to better prioritization of tactics, better ways to measure success, and a better chance of success in a turbulent economic environment.

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