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16. Entrepreneurship 101 2008/09 - Building a Business Model
8 months ago
Speaker: Ajay Agrawal, Peter Munk Professor of Entrepreneurship at the Rotman School of Management

Summary: You’ve prototyped your idea and formed a company to take it to market — now what? Your business model determines how you actually exploit this opportunity – do you simply sell a product? A service? A product plus service? Do you add auxiliary products that you simply buy and re-sell? Prof. Ajay Agrawal talks about business models.
MaRS - Building Canada’s next generation of global technology companies. marsdd.com
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