Writer & National Creative Director : Senthil Kumar - JWT India
A promo film for THE BSA HERCULES CYCLOTHON : Bangalore.
An upcoming Cycle race changes the course of a typical cops and robbers cycle chase sequence.
RACE DAY IS 100% CYCLING DAY : ALSO FAMOUS AS THE WORLD'S FIRST HOLDAY FOR CARS, TRUCKS, BUSES, JEEPS, SUVS, MUVS, HDUVS, TEMPOS, AUTOS, MOTOR BIKES AND ALL OTHER MOTOR VEHICLES ON THE ROAD, EXCEPT THE CYCLE. YOUR NATURE FRIENDLY BICYCLE. 60 KM Event is open to pro cyclists and amateur cyclists.

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