Scott Lipsky of Photorocket at Seattle Interactive Conference 2011

UX Innovation IS Business Innovation

In today’s cloud computing and SaaS-centric world, expectations from consumers and investors are growing exponentially. When it once took two years and 2 million dollars to build a world-class online service (including your own data center), now the playing field - and the world - is flattened. With $100 to turn on a virtual platform and two man months of coding, the next Twitter can be born in a dorm room with zero capital. Now the challenge is innovating, and innovation is born from rich, functional, creative, differentiating user experiences. Without UX innovation, is business innovation possible? We’ll take a look at the connection between the two most important factors in building a successful business in the new world order.

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