adidas womens F/W 2011 ad + site

After the 2011 ALL IN spot, adidas wanted to create one just for the girls. Launched in June 2011, the womens integrated campaign united its sport, street and style brands for the very first time to inspire women everywhere.

The campaign included a global TV spot, a women's destination on adidas dot com featuring behind the scenes stories with celebrities and launched an adidas women's Facebook page (+100,000 fans)

Client: adidas

Agency: Sid Lee

CD: Adam Bracegirdle

ADs: Mari Bergström, Sofia Gillström, Henrik Leichsenring

Copywriters: Alison Bracegirdle, Helen Savage, Jamie Mcphee, Ollie Miles

Directed by that go (Noel Paul & Stefan Moore)

DoP: Michael Ragen

Stylist: Ameena Kara Callendar

Line Producer: Mira Um (Berlin), Fred Benzaquen (Monte Carlo)

Producer: Malachy McAnenny

Executive Producer: Luke Jacobs

Music: "New Thing" by Rye Rye