Unlike masculine cement commercials on the tube this commercial takes a more poetic, emotional route to talk about the brand. Because ultimately cement is used for people's homes and to protect the loved ones the tonality of this film is more warm & emotional. We have created intrigue by creating seamless transitions between each sequence so the transitions are magikal & intriguing therefore enriching the repeat value quotient of the commercial.
Agency: JWT
Creative: Ashwin Parthiban
Creative, Films: Mark Manuel
Servicing: M. L. Rghavan
Director: Shoubhik Shonku Roy
Producer: Magik lantern Films
DOP: Sudip Chatterjee
Music: Micu
Music arranger: Ketan

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…