When Fin Design + Effects, Sydney, Australia, (findesign.com.au ) was tasked to create this effect for an end-tag for the Coca Cola "Share a Coke" campaign, they turned to Fusion to create the cg fluid simulations because of our experience with macro photography style CG fluids. Fusion has developed an extensive library of technologies and methods for these kinds of effects. Our clients come to us for challenging fluids work, so each project has unique, demanding requirements that pushes the bounds of existing technology and propels us to develop ever more advanced tools to meet creative expectations.
Fusion created 2 kinds of mid-air cg fluid splashes for Fin: a splash bursting from the Coke bottle (which had to be sculptural and beautiful while also feeling explosive, pushing toward a chaotic feel), plus a variety of curving splashes that Fin's team could compose in 3D space in the comp to create a dynamic "Coca Cola space". So it was up to Fusion to experiment with digital "throws" of fluid and work up a palette of shapes from which Fin's creative director could give further direction, and then select elements to build the 3D composition.
Fin provided creative direction, lit, rendered, and finished.
See full credits and a case study of the spot here: fusioncis.com/press/shareacoke/FusionCaseStudy_ShareACoke.pdf
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