Chongqing Mixed-Use Complex, Safdie Architects

Neoscape collaborated with Safdie Architects to create this 2.5-minute film that demonstrates the architectural firm's design concepts for this 10-million sf mixed-use complex to development partners CapitaLand, CapitaMalls Asia, and Singbridge. The project, to be located at the junction of the Yangtze and Jialing Rivers, will serve as an important cultural reminder of Chongqing's trading past and China's exciting future as an economic power.

Neoscape created a dramatic, immersive piece to convey the full impact of Safdie's design inspiration of sailing ships on the river. Our digital artists worked closely, and in real time, with Safdie Architects to translate their design into an accurate portrayal of Moshe Safdie's vision for this complex. Animated sketches and information graphics were used to tell the programmatic story in an engaging way that would be memorable to the audience. To portray the magnificence and majesty of the project, the film team incorporated dramatic music and sweeping camera moves into realistic 3D animation, while close-up shots of detailed interior spaces and scenes brought the viewer right into the project on a more intimate level. Because of our past history of successful collaboration, Safdie trusted the Neoscape team to create a film that would not only inform, but inspire, the audience.