This is an interview with Paul Adams about getting stakeholder buy-in for UX research. The interview was conducted by Tomer Sharon, a Google UX researcher, for his book, "It's Our Research: Getting stakeholder buy-in for user experience research projects".

Paul currently works as a Product Manager at Facebook and he is the author of the book Grouped. He is recognized as a leading thinker on designing social interactions, and spent four years at Google, leading user research for their social web projects. Before Google, Paul worked as a User Experience consultant at Flow, leading research and design projects for clients including the BBC, The Guardian, Vodafone, UK Government, and Betfair. Before that, he worked as an Industrial Designer, designing electronic appliances at Dyson and car interiors at Faurecia. Paul is a strong advocate of observing behavior in peoples' own environment, and believes that this helps to create compelling experiences, and he writes a popular blog at ThinkOutsideIn.com.