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Mahan Khalsa and Randy Illig's book Let's Get Real or Let's Not Play is one of the best sales training resources ever developed. Joey Brannon of Axiom CPA walks through the content of this book and explains the key tenets of chapters one through six, while offering his own insights on how Khalsa and Illig's principles can be applied to your business.
This is an Axiom Book Club production.
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