Shel is an internet marketer, copywriter, and advocate for green. He had always had a passion for making the world better by bringing together into a more cohesive whole the business and the activists’ strands, the environments he has strong roots in. He’s also a great believer in leveraging partnerships and he gets his message out there through his books, speaking engagements, and syndicated columns. In this interview, he talks about how we can help the environment in our individual capacity and how businesses can be a lever for business and the environment.

HOW WE CAN ACHIEVE A GREEN WORLD

• We should have the abundance mentality

• We should have a Yes, we can actually change the world attitude and start making the change happen by creating action

• We should collaborate with the right people or have the will not to collaborate with the wrong people

• We should recognize that we have the power, no matter what our situation in life is, to change the world

• We should realize that somebody has to take the reins for issues that affect us whether or not they happen in our own backyard or elsewhere

• We should focus on where we feel we can do some good since there are many more priorities than we can possibly accomplish

• We should adopt a cradle-to-cradle thinking where the wastes of producing one product becomes the raw materials for another

WHY BUSINESSES SHOULD GO GREEN

• They can help save the environment

• They will be more profitable because they’ll be able to cut costs significantly

• They will be able to build brand awareness and loyalty and generate more fans and customers by adopting this cause

• They can reach the green market which is typically more affluent, more informed, and more passionate about supporting socially-conscious companies

THOUGHTS TO CONSIDER

• The world’s great changers came from the “bottom of the pile.” They were able to change the world by starting with a vision and acting on it.

Shel is a green marketing consultant, co-author of Guerilla Marketing Goes Green, and a book shepherd. He consults with a lot of companies on how they can go green.

Whether you’re a business person or not, you can join the cause by following Shel at his website at GuerillaMarketingGoesGreen.com. He’s giving away a copy of Painless Green – 111 Tips on How to Help the Environment Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life - With No Negative Impact on Your Lifestyle. You simply go to PainlessGreenBook.com/EarthDay and enter the code EARTHDAY to get your free copy.

If you’re into business, you should get a copy of Shel’s Guerilla Marketing Goes Green. It will stimulate your thinking on how to go green, how to form alliances with other people, open up new markets, and do lots of interesting things very cheaply. You can get the purchase links at GreenAndProfitable.com and the $2000 worth of bonuses at GuerillaMarketingGoesGreen.com

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