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The DMC Initiative developed this series of IDs for Australian Television Channel, FOX CLASSICS.

FOX CLASSICS showcases classic films, and the ID series was designed to take viewers on a guessing game journey through the world of classic cinema. Each spot sticks to the channel brand with the aim of guiding the channel into a new phase of sophistication.

Each ID interprets a series of films, merging them together through iconic design and audio.

CLIENT: FOX CLASSICS
Channel Creative Director: Uriah Blair

Designed, Directed and Animated by The DMC Initiative
Creative Director: Nathan Drabsch
Lead Designer: Luke Bell-Booth
Designers: Zena Santos, Bernard Tan, Nathan Drabsch

Audio Design & Composition: Mark Brandis @ ism studios

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