The tablet market place has been one of the most dynamic in all of consumer electronics. With the recent successful introduction of Amazon's Kindle Fire, we've begun to see a transition from "apps on tablets" and "books on e-readers" to the establishment of two competing media consumption ecosystems. In this webinar, we compare the consumer reactions to both the iPad 2 and the Kindle Fire and discuss some surprising outcomes that point to continued growth and disruption.

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