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In the redesigned Deutsche Bank headquarters in Frankfurt am Main, the BrandSpace is providing insight into the bank’s history, present, business areas and its brand philosophy. The Deutsche Bank Logo by Anton Stankowski serves as starting point for the spatial design and is now translated into three-dimensional narrative space.

The Kinetic Logo takes a purely associative and aesthetic approach to translate the brand values of passion and precision into space. The logo becomes a kinetic sculpture with its central, diagonal part sliced up into 48 triangles. The triangles move in a complex choreography of flowing 3D structures that appear to hover in the air. In addition the surface of the triangles is animated by a layer of projected video textures in some sequences.

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  • Paul Ferragut 2 months ago
    so accurate and the choreography is perfect, amazing job!
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  • trecegradosfx 2 months ago
    amazing!,.good job!
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  • luminapolis 2 months ago
    One of the favorites of Luminapolis_tv
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  • Conor Grebel plus 2 months ago
    MIND BLOWING!! absolutely wonderful
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  • Alric ljunghager plus 2 months ago
    Mindblowing! what was that!? so impressive!
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  • John N. 2 months ago
    The lobby for Cyberdyne Systems
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  • Elliot Woods 2 months ago
    take an idea. perfect it, adapt it, master it. presentation, production and design. incredible

    - from the video, i'm not really sure if the projection adds very much
    + love the shadows
  • armitage.tv plus 1 month ago
    '- from the video, i'm not really sure if the projection adds very much'

    From the technical point of view a formidable challenge, but I agree - the film don't show the whole potential of the projection.
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  • Philipp 7pc 2 months ago
    Auch beim dritten Mal immernoch neu und gut !
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  • armitage.tv plus 1 month ago
    Sehr schöne Umsetzung! Auch das Projektions Mapping war sicherlich eine Herausforderung.

    Film reposted auf: armitage.tv/wp-2011/augenschmankerl-kinetische-skulptur-mit-3d-mapping/

    Festliche Grüße aus der Nachbarschaft, R. // Armitage.tv
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  • Nathaniel Westveer 1 month ago
    Eh more preformance art than a brand, you can go too abstract were you remove all meaning of the message that your comuncating.
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  • Uploaded Tue December 20, 2011
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