With nothing more than a dream and a drive. It scrambles against all odds, tirelessly pursuing the light of day, desperately struggling to stay on track, all the while avoiding the pitfalls of compromise, doubt, and fatigue.

As Ding realizes firsthand, being an idea maybe isn’t such a great idea. His birth sends ripples of unwanted attention through the mind, as nasty things circle overhead, underfoot, and everywhere in between. He races through a dark and mysterious mindscape—through thickets of thought and brambles of brain. He must fly. He has to fly.

Just as Ding quests for the outside world, each of us must labor beyond our initial enthusiasm for our ideas and dodge the many challenges that stand in our way. Ding faces devils and danger. We face criticism and uncertainty. One thing is for sure: Nothing can stop a good idea from growing wings and soaring (though most everything tries)…

Don’t Die Ding!: A Holiday Spectacular was an idea hatched in the minds of executive creative director Steve Klinetobe, art director and illustrator Alberto Cerriteno, motion arts expert Lloyd Bagtas, and writer/composer Dale Basye. All these people work for Curiosity Group, a place where ideas are wrapped in fluffy blankets and sent into the world with nicely packed lunch pails.