It’s true that perception is reality in the absence of information. That, along with cynicism, proved to be giant obstacles in developing a multi-media campaign for the East Baton Rouge Parish School System – especially when we realized that the public had been fed a steady diet of negative information. Our mission was to correct standing misconceptions. As we began to uncover the facts, they spoke volumes. But it wasn’t enough. We needed to add an inspirational element – a reason to evangelize the non-believers through the proud accomplishments of countless students, teachers and administrators dedicated to education. We literally focused on the positive and highlighted the successes for the school system’s young people to aspire to. You think you know East Baton Rouge Schools? Think again. thinkEBRschools.com

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