This PSA is a collaboration between Brunet-García Advertising and the Jacksonville chapter of MAD DADS, a national organization that promotes safe neighborhoods, community engagement and the protection of youth and families. During the 2011 holiday season, MAD DADS inspired Brunet-García to come up with a way to draw attention to gun violence. The resulting PIECE PEACE campaign provides a unified community voice for victims of gun violence and their families. Join the movement by "liking" this video and sharing it with others. Also, head to the PIECE/PEACE Facebook page at facebook.com/piecepeacejax.

Special thanks to Al Letson (alletson.com) for his brilliant words, and Paul Figura (paulfigura.com) for his brilliant cinematography.