The spot entitled "Paper World" advertises Chevrolet's post-sale services using a visual language based entirely on hand-built objects and settings. All animation was carried out manually in real time, without the aid of CGI, and this process is made explicit through the intentional display of supporting elements like sticks and strings.
Advertising Agency: Publicis/Salles Chemistri
Creative Directors: Hugo Rodrigues, Victor Hayashida
Creatives: Fernando Brandt, Mateus Vilela
Production Company: Vetor Zero/Animatorio
Directors: Gabriel Nóbrega, Guto Terni
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