Bellwether was called upon to develop a video to convey the essence of Nature’s Path, capture the authenticity of the company's past, and present its vision for its future. Retailers, distributors and specialty stores learn things they never knew about Nature’s Path organic foods. Best part: They’re hearing it from the independent pioneer himself—Arran Stephens.
The piece debuted at the company’s regional sales convention and was met with such success that it has since been utilized at trade shows, key retailer pitch meetings and press conferences. The president of Supermarket News, Dan Bolton, was so impressed with the video that his publication sent the brand essence video to retailers, brokers and distributors (all 1200 of them) along with a letter supporting Nature's Path's strong values proposition and tremendous market opportunity.
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