BabyBjorn had the new Baby Carrier One that was launching and they wanted a compelling video that showed how the carrier would work for the first few years of a baby's life from infancy to toddler beginning stages of development. The carrier had three unique perspectives front of the parent with the baby facing in, then the baby facing out and the new option of having your baby on your back. We managed the entire creative and production process on RED. Each video was then translated in several languages for global distribution.

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