Director: Peter Rhoads
Agency: McCann Erickson
Prod. Co: HUSH
Client: HHS
First Lady Michelle Obama’s Let’s Move initiative presents The Greatest Action Movie Ever (G.A.M.E.). We invite kids of ALL ages to join the Action Hero Alliance and “bring out the action hero in YOU!” G.A.M.E. is forming a nationwide casting call inviting kids to audition for the first-ever movie that puts YOU in the action. Physical activity and eating well are key to the plot, and through awesome moves and supercharged foods, you can use your ultimate potential and be like your favorite heroes!

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