The Greatest Action Movie Ever (G.A.M.E.) was a McCann Worldgroup/Ad Council campaign to get kids active and healthy. What started as a grand, feature film-like concept of kids as action heros, HUSH envisioned as a multi-platform campaign working between TV, online, and a 1M+ fanbase of kid "actors" who submitted their own video performances to be part of the GAME. Through their own video documentation of their action-packed performances, the kids became movie stars, fighting a world of animated monsters, evil powers and creepy underground lairs (all of which HUSH designed and created). The TV spot was shot to represent lo-fi, user-generated video, which we then augmented with a kid's colorful imagination.

For HUSH:
David Schwarz, Partner/Creative Director
Erik Karasyk, Partner/Creative Director
Peter Rhoads, Director
Graham Hill, Co-Director
Laura Alejo, Art Director
Jenn Mann, Lead Producer
Michele Watkins, Producer, Post-Production and Interactive
Jana Heiss, Production Coordinator
Daniel Renda, Designer
Nathan Caswell, Editor
James O’Brien, Animator
Salih Abdul Karim, Animator
Ben Gabelman, Animation Intern
Apple Suye Yang, Animation Intern
Jordan Blit, 3D Modeler/Character Animator
Matt Knight, Technical Lead
Rina Miele, Interactive Designer

Live-Action:

Peter Rhoads, Director
Graham Hill, Co-Director
Dana Discordia, Line Producer
Andrea Marroquin, Production Supervisor
Zak Mulligan, Director of Photography
Tom Gaito, 1st Assistant Director
Mike Drucker, 1st Assistant Camera
Rodrigo Lopresti, HD Tech
Bryan Hodge, Art Director
Maria Luisa Ramirez, Gaffer
Jeremy Rodriguez, Key Grip
Rabiah Troncelliti, Stylist
Jordan Long, Hair/Make-up
Donny Tam, Sound Mixer
Jeff Reeves, VTR
Pete Burke, Locations
Alexis Del Prete, Office Production Assistant
Jonathan Goldman, Production Assistant
Alex Martinez, Production Assistant
Shannon Olivaria, Production Assistant
Brian Wilcox, Storyboard Artist

McCann Worldgroup:

Benjamin Vendramin, Creative Director
Jesse Potack, Creative Director
Sally Hotchkiss, SVP, Executive Producer
Catherine Patterson, SVP, Executive Producer
Stuart Shapiro, Creative Content Producer
Grant Wagner, SVP, Group Director
Anna Farrell, Project Manager
Jill Ann Toloza, Creative Content Producer
Mike Boris, Executive Music Producer

AdCouncil:

Anthony Signorelli, VP, Campaign Director
Hannah Blatt, Campaign Manager
Tiffany Shi, Assistant Campaign Manager

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