A production logo, vanity card, vanity plate, vanity logo or vogo is a logo used by movie studios and television production companies to brand what they produce. Vanity logos are usually seen at the beginning of a theatrical movie or video game (an "opening logo"), or at the end of a television program or TV movie (a "closing logo"). Several vanity plates have become famous over the years, such as the 20th Century Fox's searchlights, Universal Studios' globe, Paramount Pictures's mountain, The Weinstein Company's flashlights, Warner Bros.' shield, Lionsgate Entertainment's gate/lion, MGM's Leo the Lion, Columbia's Torch Lady, etc.
Unlike logos for most other media, production logos take advantage of motion and synchronized sound.
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