An interview with Donna Tedesco about getting stakeholder buy-in for UX research. The interview was conducted by Tomer Sharon, a Google UX researcher, for his book, "It's Our Research: Getting stakeholder buy-in for user experience research projects".
Donna is a Staff Usability Specialist in the user experience research team at a large organization located in Boston, MA. She is the co-author of the book Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies with Bill Albert and Tom Tullis (2010). She received a BS in Engineering Psychology from Tufts University and a MS in Human Factors in Information Design from Bentley University. Donna has published and presented papers at national and international conferences, including the Usability Professionals' Association (UPA) and the conference on Computer-Human Interaction (ACM SIGCHI).