With the World Cup and Olympics on the horizon, the new identity for SPORTV, Brazil's sports powerhouse, rises to the occasion. The goal of the rebrand was to express a uniquely Brazilian energy, diversity and passion for sport while elevating the brand to the world stage. The rebrand includes a refined logo, signature music themes, IDs and promo packaging and incorporates the wide world of Brazilian sports, from futebol to F1 to MMA.

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