The clock is 15 inches diameter which is big enough for viewers to read from 20 feet, made of plywood. The clock face is white and has a bond-paper texture. I am designing a set of numbers. The black numbers on the white face have a minimal look. The numbers represent objects in the clear sky. I interpret the objects such as clouds, stars, vapor, rain, snow, and birds in the sky. The objects are light. So the font weight is light and thin. This analog clock conveys time to the viewers with a unique movement.
Normal analog wall clocks have two arms for indicating hour and minute. The arms rotate clockwise over the twelve stationary numbers. I interpret the arm as an object on Earth and the numbers as stationary objects in outer space, like stars. Earth is spinning, so day and night occur. Normal clock system is based on a heliocentric theory. I design a geocentric clock. The movement of my clock is abnormal; the numbers on my clock move to the stationary arm.
The geocentric clock is in a domestic area such as a school, home, office, lobby, and library. Maybe a fashion store where people expect to see exciting objects is a good area for the clock too. In the domestic areas, the viewers relax and enjoy the clock. A hospital is not a good place for the clock because the viewers care more about the time for their medical services than the clock design.
The important feature of the geocentric clock is a simple way to read a time. The clock has a stationary single arm at the top of circle indicating hours and minutes at the same moment. The rotating clock face has four dots in between each hour numbers. The gap between two dots represents 15 minutes. So if the arm is pointing to a second dot after 2, it is 2:30.
How do we read minutes if the arm is in between dots? The minute arm of the wall clock in a domestic area is already not a key functional role. It sounds overly informing by saying, "It is 5:36pm," instead of saying, "It is almost 5:40." Almost is a subjective word. Many people, however, share time through their subjective analysis. So setting a minute arm is not a critical feature.
Some analog wall clocks have a third arm for seconds which is not very useful. What circumstance do viewers read seconds from a wall clock? Doctors read second for checking patients' heart rates. Running coaches check seconds for runner's times. But they don't read seconds on a wall clock, inaccurate because of the far distance between the viewer and the clock. So I don't include arms in my geocentric clock.
I want the viewers of my clock to get excited about the movement of the clock numbers. And I want to impress viewers with breaking conventions of a clock design.

Music Credit:
"Tic Toc Tic Toc Tickle My Nancy Fancy A Potentially Illiterate Fuck Face" by Jared C. Balogh (myspace.com/baloghmma)

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