The brief:
How can we raise awareness that Air China flies, not only to China but also throughout Asia, while also making the brand a winner in the Swedish market?

The solution:
We carefully selected a number of Asian restaurants to act as ambassadors for Air China. At the restaurants, guests were encouraged to check-in with Air China, right then and there, only this time on Facebook.

The results:
Reach: 1,200,767
Likes: +3,114
Engaged users: 15,347
Happy winners: 24