Project AMARIX is a HTML5 audio experiment designed and built by Sennep. Nike78 gave us the perfect opportunity to investigate this new technology, and pair it with a text to speech engine to truly challenge the function of a pair of Nike's.

projectamarix.com

Nike78 is an exciting project created by Paul Jenkins... 78 designers and creatives internationally have been asked to challenge the function of a pair of Nike shoes. Nike have been chosen as the inspiration for this project due to their rich history of creative ventures and the brand’s constant aim to push the boundaries of sport, something which Nike78 will also seek to creatively challenge.

nike78.co.uk