The Brief:
How can we create engagement among young people at the swedish educational expo, and at the same time give the brand that epic touch it so badly need?

The Insight:
People in the age of 15 doesn't visit the educational expo to hear teachers talk about how good their respective schools are. However, there's a lot of people in the same age that they are interested in, and might even want to flirt with.

The Solution:
We created KF-date, a project with the objective to make people in the age of 15 to meet new people along with KF Gymnasiet in a massive date both online and offline.

The Results:
Visitors: 8000
Engaged users: +1000
FB likes: +602