SBS asked us to help with the development of a promo package for the channels update of their news offering.

The aim was to create a poetic and visually engaging piece for intelligent viewers, with visual metaphors that represent the stance of SBS World News.
Abstract carrier pigeons reveal news footage. Shadows and light play creates patterns which illuminate the channel's multiple angles and depth of coverage to news stories. To stay at the forefront, the news is collected through night and day ending with a murmuration of wings flocking together as the accumulation of information, brought directly to our world.

CREDITS

CLIENT - SBS
Promo Producer - Sean Bell
Production Manager - Vanessa Barrett

Design/Direction/Animation - The DMC Initiative (DMCI)
Creative Director - Nathan Drabsch
Lead Designer - Bernard Tan
Executive Producer - Belinda Mayne
Producer - Amy Nguyen