Thirteen-minute history of the pioneering advertising agency, Sudler & Hennessey, home to Herb Lubalin from the early 1950's to 1965.

Interviews with: Lou Dorfsman, Carl Fischer, George Lois, Matt Hennessey, Steve Gould, Peter Lubalin, Myrna Davis, Alan Peckolick, others.

Part of advertising industry history project HOW ADVERTISING CHANGED THE WORLD, in progress.

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