This short reel showcases the new look Movies 24 Channel OSP which has been designed for 2012. Creating a fresh identity for the channel, the team worked across all aspects of the rebrand process from the initial concepts of the logo and font selection to the over-arching tone of the channel and its look and feel.

I worked on everything from logo designs, font suggestions, typography layouts and the development of the entire OSP kit as well as being involved in the shoot for the idents as a production assistant.

The concept behind the idents was to represent the emotional and physical responses to watching everyday movies. We undertook a 2 day shoot for this and shot the super slow-mo effects on a Red Camera.