A short testimonial on the power of bringing the voice of the customer to the heart of the business decision making process through narrative research

The process involved engaging the market place and the organisation in the Customer R&D™ process, and generating a variety of possible offers from the data.

Using the Cynefin framework to affirm the Complex nature of the problem, offers were tested quickly and inexpensively through the Value Tracking™ process. Those offers which added the most value were developed further, and the customer feedback used as internal and external communication material in a change management programme

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