Since iPad is Wi-Fi enabled, users could gain access to Sprint's 4G network via a Sprint Overdrive 3G/4G Mobile Hotspot. So we came up with a simple solution–creating a customized, fabric case that would hold both the iPad and an Overdrive. Essentially, we created a neoprene and nylon Trojan horse to get people to use Sprint's 4G network. Within three days of its release, the case had already garnered over five million unpaid media impressions, successfully hijacked the tech story of the year.
My Role: Art Direction, Design
Agency: Goodby, Silverstein & Partners
ECD: Christian Haas
Chairman: Rich Silverstein
Writer: Larry Corwin
Other ADs: Caio Lazzuri
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