I was one of 15 UK artists selected for the global creative project New Era Introducing; using a blank 59FIFTY hat as my canvas. New Era hats have transcended sport, culture and time, so I evolved my hat into another form that has also become widely iconic, sushi.
My research explored the beginning and the history of New Era; it looked at innovations during the same period such as commercial radio, and referenced contemporary ideas including what it means to wear the hats today. Throughout, it was clear that alongside everything else, the New Era hat has transcended sport, culture and time.
Building on this, I chose to reinterpret the iconic hat into a new object that has also evolved over time. I focused specifically and drew influences from my time in Japan, looking for an Eastern symbol blended with my Western approach. The New Era Sushi hat was born.
The hat combines unique materials including real bamboo Geta boards from Japan, a papier-mâché custom rice block, high gloss spray paint and even small fish scales made from play-doh; hand-made Japanese paper for the seaweed finishes off the piece. The original New Era has developed into a personally influenced tasty alternative.
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