Red Urban created a campaign for a spicy new product Russian Roulette by nuts-brand Duyvis. Superhero Cheesecake developed an iPhone, iPad, Android and Blackberry application as the focal point of the campaign.
With the Russian Roulette nuts you never know which one you’ll get. One the outside they all look alike, but some are really spicy and others aren’t. Just like the nuts, the application can also be very spicy at times!
In the app you can play a truth or dare game together with your (Facebook) friends. Just turn the Russian Roulette wheel and the app will randomly select you or one of your friends. When selected, just pick a nut to see if it’s regular or a spicy. Then, depending on the type of nut, you are confronted with shocking questions and shameless proposals and challenges.
Are you up for it? You can download the app now from the following app stores:
Apple App Store
BlackBerry App World
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