MTV Networks has quite an impressive portfolio and is market leader in music and youth television in the Netherlands. They also target adults with a 100% comedy channel. On a daily basis around 7,3 million households in the Netherlands can receive channels such as MTV, Nickelodeon, TeenNick, Kindernet and Comedy Central. They are also active with the digital television channel brands MTV Brand New, TMF NL, TMF Dance, TMF Pure, Nick Jr., Nick Toons, Nick Hits and Comedy Central. MTV Networks is part of Viacom, one of the largest entertainment companies in the world.
MTV Networks asked Superhero Cheesecake to create a new corporate business-to-business website. We crafted an informative website aimed at advertisers, press relations, researchers and (potential) employees. The design has the MTV Networks twist: although it’s informative, it’s all presented in a clean and clear way which makes it less boring and more pleasant to read your way through all the ins and outs of the company.
Advertising is a very important aspect of the website. MTV Networks is not only active and able to show advertisements on television, but also online, on events, on products, etc. The advertising department can even create full fledge tailor made advertising campaigns from start to finish.
But let’s not forget all of the television brands. Each brand has their own special subsection within the MTV Networks site where they can communicate new shows, press releases and programming information.
To further help the press we also created an online image database. For pretty much every brand and every show you can download hi-resolution photos to be used in press related material.
The new site is also a place where MTV Networks shares its findings by the Research department. The company has a reputation as kids and youth expert because within the company a lot of resources are dedicated to research locally and internationally.
And if you’re interested in working at MTV Networks you can check out the jobs section. There the company can post new job offers and internships.
The whole website is fully customizable: Background videos and photos, article content, color scheme and menu structure. All through our own SHCC CMS.
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