Together with "Refunk":refunk.com we created a personalized viral video for a campaign by the Dutch government to create awareness of cybercrime and online identity theft.
The concept, created by "KONG Amsterdam":kongamsterdam.nl, is fairly straightforward: You go to a special website, theonlineidentity.nl where you are presented a form where you can enter personal information about your friend. This friend will get an email, telling that he was just on a television channel (RTL4). The email also contains a URL. The friend clicks on the URL and sees a special page on the website of the television channel with their personalized video.
The personalized video loads personal data, like Facebook or LinkedIn pictures, provided by people search engine "Wieowie":wieowie.nl. One of the cyber criminals holds an iPad, we dynamically load the pictures, tags and other information and show it on the iPad’s screen. A little bit further in the video we show the friends name on a credit card. And yet a little bit further we show a Dutch passport with the victim’s name and photo.
In the video there’s also a phone conversation with a women named Saskia, she says the name of the victim and the city the victim lives in. The audio conversion was done by "Refunk":refunk.nl, through a text to speech server from "Loquendo":loquendo.com.
All of this can be seen only by the victim. To get a taste you can send it to your friends to the form at "theonlineidentity.nl":theonlineidentity.nl
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