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9 months ago

10 months ago

10 months ago

10 months ago

1. Sexy Gatorade

10 months ago

A fake commercial I shot a while ago with a friend. It's influenced by the famous DeBeers commercials, with the tone of an Axe commercial.

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27 Likes

RE1000 10 months ago

Nice one!
Caroline Martin 10 months ago

Brilliant!
Adam C. 10 months ago

mmm gatorade
groupofone 10 months ago

Damn, and my fridge is void of Gatorade! What am I to do?!
Hunkie Chan 10 months ago

lol, great commercial !
Brett Russell Dougherty 10 months ago

orange is the best.
Jonathan Marcus 9 months ago

Cool "mash-up"!

Josh wrote a very informed and insightful post on HD Media which led me to this video:

blogs.mediapost.com/tv_board/?p=200

"The game changed on Oct. 16. And Madison Ave - youve lost. Before it was even particularly clear there was an arms race going on, the consumer won. Democratized Media has surpassed Mass Media."
Radthanael 9 months ago

That was pretty well done - great work.
Chris Gampat 6 months ago

how did you set the gatorade scene to be in all black and white with the red still standing out?
Josh 6 months ago

In post, I just made all the shots without gatorade black and white, and then for those shots, I just created a color key for red, and desaturated everything that was outside that key.
Stefano Dooijes 2 months ago

I love that shot.
Do you know if it is possible to do in Final Cut Express?
Hyun De Grande 2 months ago

Could easily be used professionally!
Harold Zuzunaga 1 month ago

Powerade will do the job better

vimeo.com/1297932
Caner Yolal 14 days ago

great job. bravo.