We developed a system with Lumacoustic to capture peoples energy in an innovative way and make the results social, all for energy drink Lucozade. The activation took place at Castlepalooza Festival to the west of Dublin at the end of July 2011.

The Motion Mirror was developed using depth camera technology to mirror festival goers dancing - there were three effects available on the branded interface and each session was recorded and uploaded to Facebook immediately.

Guests could then tag themselves and friends using the Lucozade Motion Mirror, creating social amplification of the activation.

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