As a pre-Christmas special, Jägermeister released a limited edition of their iconic bottle based on the original brand design. To raise awareness among the brand’s online fan base, we gave fans the opportunity to experience the collector’s item – online and prior to sale.

Enter Last Stag Standing, a real-time, multi-player online game that is available both on Facebook and iPad. The challenge: Uncovering the retro bottle’s label in a tough one on one, stag against stag fight, consequently leading users to not just engage with the collectible, but with each other!

The app's competitive and engaging character was also transferred to point of sale: Shoppers, flanked by the Jägerettes promotion girls, were able to challenge each other on the iPad version.

The combination of strong design language, CGI and lively animation – all created in-house – contrived a true experience for target audience, successfully captivating and reaching thousands of new fans.

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